A renowned Ghanaian social media sensational, video vixen and brand influencer, Naomi Asiamah, popularly known in the arts and entertainment industry as Hajia Bintu is now the brand ambassador for Lishes Apparel, a clothing line business which deals in neat, beautiful and quality yet most affordable dresses, located in the Greater Accra Region.
The Tiktok star, Hajia Bintu made this known to her fans and admirers on social media through a video and a picture she posted on her Instagram page, captioned “Signed and sealed, meet the new brand ambassador for @lishesapparel”.
In the video sighted on her Instagram page by publisherwork3, she was spotted cat-walking from her car to a restaurant where the signing of the legal bind agreement between the business and herself to promote the business’ product took place.
Although the full details of the signed agreement and the management decision for appointed her as the brand ambassador are yet to be discovered by publisherwork3, but in all case her natural beauty, experience in the brand ambassadorial filed, her ability to use promotional strategies that strengthen the customer-product-service relationship, large number of followers on social media and her curvaceous body shape maybe some of the factors that informed the management’s decision.
The beautiful and experienced influencer, Hajia Bintu also took to her Instagram page to express her gratitude to the management of the brand for such a delightful opportunity.
They are several reasons why a or an organisation may employ a brand ambassador. Represent the brand, increase brand awareness and sales, the ability to influence a large number of audiences to buy and consume the product and many more.